Sometimes it seems like you’re the only person who doesn’t have the whole thing figured out – like there must be one simple, glaring thing you’re doing wrong and just need to fix, like plugging the hole in a sinking rowboat. Properly understanding reach tends to be a source of … How to Estimate Reach with Bionic Media Planning Software. How Do I Claim My Facebook Page Username & Vanity URL? Note: On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. One of the ways to determine how a campaign is performing is to figure out the marketing reach. For example, the report we are using as case study has a lot of influential accounts in it. As reported by a Facebook representative, your page’s fans can see your ad up to 4 times a day, and non-fans could be exposed to an ad up to 2 times a day. Here’s how you can see how your Page stacked up. Just click "add" on your page to proceed: AgoraPulse will then begin the process of evaluating your page -- which can take some time depending on the number of Likes your page has. (For example after about 30 minutes the Post Planner page was still synchronizing). Facebook recommends ad sets that will reach 1-3 million users. Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. Comments . So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. Facebook does not provide these stats on your page -- so they're a little harder to get. A statement? This article can guide you through that maze. So, if you make a post and 100 people look at it, your reach is 100 people. That’s all there is to it – now you know how to figure out your own average organic reach, as well as your average engagement. Just make sure you're looking at the "Key Metrics" sheet -- and then find the column "Lifetime post reach by people who like your page": Using the example post from above, we know that the post had an Organic Reach of 3,918 people (including fans & non-fans). If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. That means you can’t simply get a metric for your overall reach. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. Message phrasing (A question? The tool nudges you to take more control over your Facebook … We first wrote this post in early 2015 when the average Facebook reach was about 4.11% of total Page likes. Just click on the big orange button: Once you've allowed the app permissions & connected, you'll see all the pages you admin. Again, this is the total number of people -- fans & non-fans -- who saw the post. What is IGTV (Instagram TV) and How Do I Use It? This recent update imposed stricter reporting, only counting reach once a post enters a user’s screen (the same approach Facebook uses to calculate ads performance). This estimation is a unique calculation by Facebook (more on our methodology below) and isn't intended to align with third party calculations or population census data. targeting different languages, timezones, countries, etc. If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. To speed things up, I used a page with about 200 Likes (for my local church). After you calculate the customers you could reach, download your free guide to using Social Media Whether you’re new to social or are looking for ways to improve your existing social media marketing strategy, this FREE guide, The Smart Business Owner’s Guide to Social Media, gives you the information you’ll need to harness the potential of social media marketing: For example, if you want to add every number in a column between cells B3 and B50, you would enter =SUM(B3:B50) into an empty cell. Thankfully, you no longer have to be a math wizard to estimate reach when media planning. For the most part, Organic reach happens with your fans, in the newsfeed. 1. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. I've found another way to get these stats from our friends at AgoraPulse -- it's called Facebook Page Barometer. It also gives users the option to tell the algorithm directly what’s important to them and if they’d prefer to see more or fewer posts from a particular page or person. Figures are for the first 28 days after a post's publication and include people viewing your post on both desktop and mobile. Total Reach on Facebook. By following these 20 secrets you'll reach more people and grow your Facebook page. Once you've looked at the Organic Reach & Fan Reach numbers for your posts, you should have a much clearer idea about which posts are working & which are not working. To access them, go to your Insights & click on "Export data": Once you do this the lightbox below will open: Once you open the downloaded spreadsheet, you'll see pretty quickly that the spreadsheet contains a firehose of data -- so don't get overwhelmed. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Enter a sum formula into a blank cell to calculate a total. Facebook will always make adjustments to its algorithm but one constant remains: Writing quality content that people WANT to engage with – while varying that content and posting it on a regular schedule (thanks to your easy Facebook scheduler) – has literally never been more important! Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. Likes . The Facebook Advertising Opportunity Calculator is designed to show you your current reach on Facebook and how much more you could achieve with a small Facebook ad budget. These two reach metrics can be deceiving or confusing. While this change was only intended to change the way reach is measured and not News Feed distribution, some pages have still reported seeing lower reach than expected. Let’s start by explaining what reach is, what views are, and the difference between the two. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engaged users you would need to get a specific Facebook Engagement Rate. on mobile, tablet, computer, or any other device). Shares . It’s important to note that these rules don’t apply to the right column placement and to small audiences (fewer than 5,000). (Remember to look at organic reach, not total!) Add up the numbers in your “Lifetime Total Likes” column (in the Page Data spreadsheet) and divide by 31 to get your average. We discovered that, globally, the average page engagement rate on Facebook is 28.3%, while the average engagement rate per post is 3.22% and the average engagement on reach is 0.09% . Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach of that post. To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month. Up until February 2018, the reach metric took into account how many times your content has been loaded in individual news feeds. Get the tie-it-all-together social media plan your marketing strategy has been missing. Potential Reach This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. How to Calculate Social Media Reach. You can click on the Reach number and get more detail -- such as Organic, Paid & Viral Reach: You can click on Engaged Users and see Other Clicks & Stories Generated: You can click on the Talking About This number and see a breakdown of the number of Comments & Likes. Facebook Engagement Rate = (Engaged Users x 100) ÷ Total Reach Where Do I Get These Numbers? If there is one thing we have learned in all of our years of social media marketing it’s that Facebook is constantly changing things. So download your data from your Facebook Insights tab, compare it to the average, and see exactly how you’re doing compared to the other Pages out there! The quickest and easiest way to measure your Organic Reach is by looking at your posts on your Facebook Page. As part of the July 2016 upgrade of the Bionic Media Planning Software (version 2.29) new “Reach %” and “Reach #” fields now do the calculations directly in your media plan. That’s when it’s time to get a little perspective on your Facebook reach – and here’s a step-by-step guide on how you can do it. STEP 1: Measure the reach of any given post. Calculate your social media reach with MarketBeam and find your Company's Facebook and Linkedin Social Media Marketing potential! Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. Pay attention to factors like: Don’t be discouraged if you don’t recognize any immediate patterns – especially if you’re looking at a relatively small period of time, like a single month. Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down. That means you can’t simply get a metric for your overall reach. Organic reach is the reach Facebook gives you for free. There are hundreds and hundreds of … How to Create the Perfect Twitter Marketing Strategy, It's easy to understand -- you don't have to be a Facebook "expert", It's actionable -- it's affected by what & when you post, You can view the actual post in a new window simply by clicking it, You can find posts super easily (you don't have to scroll around your page's Timeline, for example). In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. Here’s the Correct Formula to Calculate Your Average Facebook Post Engagement Rate Published on July 11, 2014 July 11, 2014 • 156 Likes • 76 Comments They aren’t even what you expected. It doesn't included non-fans. (And it’s free for a limited time!). Fan Reach is the total number of fans who see your posts. For example, you can sort all of the updates in your sheet in order of engagement rate, so you can easily pick out patterns in what people liked the best, the least, and so on. Divide the average number of users reached per post by the average number of total Page likes, and you’ll have your average reach. The numbers in orange are the average numbers for pages with less than 1000 fans that have also connected to the AgoraPulse Barometer. This gives you the engagement for each individual post. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Don’t be discouraged if you get a result below the average of 5.5%! Daily reach and results estimates may vary based on several factors. Now, you’ll be able to view how each individual post performed. Then in January 2018, Mark Zuckerberg made another huge change to the algorithm. Free Social Media Strategy Course Get the tie-it-all-together social media plan your marketing strategy has been missing. Facebook reach is always measured within a specified period. We discovered that, globally, the average page engagement rate on Facebook is 28.3%, while the average engagement rate per post is 3.22% and the average engagement on reach is 0.09%. Who wouldn't? Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. ), Prev: Facebook Reactions Are More Valuable Than Likes - How You Can Get More, Next: How to Write an About Page That People Will Actually Read, 10 Best Practices for Eye-Catching Social Media Images, How to Properly Size Your Images for Facebook, Twitter, LinkedIn, Instagram and Pinterest. You’ve seen people with higher bowling scores. Potential reach is an estimation of how many people are in an ad set's target audience. Saved Posts . Use this data to increase your reach. This video course includes 6 short modules and 6 downloadable worksheets to step up your game and start treating social media like the valuable marketing channel it is. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. To calculate the reach of a Instagram hashtag all the followers of each account that has participated sharing content with the hashtag are added together. You accomplish this primarily by posting better content -- ie. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. What stops someone’s social media scroll? While the change is pushing more businesses towards paid advertising, the upside is that Facebook wants people to create communities and love the content they see on their page. *** Note -- the other lower Reach numbers you see in the image are due to an ultra targeting strategy that we're using for our link posts -- ie. Facebook reach is always measured within a specified period. Today, we’ll use these findings from 2019. Comments . Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. No wonder Facebook is keeping that reach figure under wraps. Reach is the number of people who have seen your post. 4. Reach includes both paid reach (from ads) and non-paid reach (organic and viral reach). Want to know how your Facebook Page is really doing? Unlinked Groups might have higher or lower reach. Your post counts as having reached someone when it is loaded and shown in News Feed. Still, for heavy Facebook app users, the tool should give a good sense of how much time you've sacrificed to the social network. Post reach and page reach, for example, are different and have different weight. And it’s easy to measure your own. You can also see your posts' Organic Reach by going to your Insights & scrolling down through the page posts: This method shows you the most detail, including: In my opinion, measuring your Organic Reach via Insights is the most useful option. Because your Page’s number of likes is probably different at the end of the month than it is at the beginning (let’s say yours grew by more than 2,000), again, make sure you average your Page’s likes over January’s 31 days. Let me know your Group’s reach in the comments! Daily Reach estimate: The number of people we estimate you'll reach in your audience, based on factors like your bid and budget. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Unfortunately, Facebook doesn’t make it easy for you to find this information. Josh wrote a great post about this Facebook targeting strategy HERE . So, if you make a post and 100 people look at it, your reach is 100 people. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Hootsuite compiled the statistics for thousands of Facebook Pages, and came up with results you can use to contextualize your own. Your organic reach metrics can help you identify ways to improve your content’s organic visibility. Objective of your reach and frequency campaign. The thing is, finding where different networks list their recommended image sizes is super... Editor's Note November 2020:  Instagram has made several changes to IGTV since we originally published this blog post in September 2018. Reach only counts the number of unique users– each person, no matter how often he or she saw a piece of co… Organic reach on Facebook and other platforms used to be far higher than it is today. The higher your budget, the higher your Potential Reach. Starting on February 12, Facebook will begin to calculate reach based on how many times a post enters a person’s screen. This is supposed to make the organic reach of Pages more consistent with the way Facebook measures reach for ads. Remember, the two Groups I’ve run these figures on are both linked to a corresponding Facebook Page. How to calculate Engagement in a Facebook … Engagement. Calculate Media Value. Sure, some people dispute the importance of Reach, claiming that other metrics are more important. So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. This update to a classic post talks about what is a “good” reach on Facebook and how to think about reach in the brave new world of the latest algorithm updates. If you run a Facebook Page, then Reach is a metric you MUST pay attention to. And you can’t help but wonder: It’s frustrating when it feels like nobody is seeing your posts. Facebook Insights is one of the most powerful Facebook marketing analytics tools available.. The reach metrics will be displayed using percentages of fans, making it easy to compare the performance of one post against another. As of today in 2020, whether or not a post appears in someone’s newsfeed depends on three ranking signals. Engagement Rate For Facebook Engagement Rate on Facebook for a post is calculated as the number of Engaged Users divided by the total reach … The post above had an "Organic" reach of 3,918 people. Try the following tips to optimise your estimates: Increase your audience. content that motivates people to engage with your page's posts. Narrow audiences can be expensive to reach. Here we can see that 3,724 of those 3,918 were fans. The Social Media Calculator estimates the monetary value of your post. As of today, Facebook calculates reach based on how many times a post enters a person’s screen. If you run a Facebook Page, then Reach is a metric you MUST pay attention to. Reach is the number of people who see your post. Divide that by the number of updates you posted (let’s say 20 updates), and you’ll get an organic reach of 2,500 users per post. Instagram TV, which we all know as IGTV, allows... Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. Average number of videos published per page (Q1 2017): 24; Average percentage of views from paid Facebook advertising: 14% The Barometer will also give you a measure of different Page Insights like: While the tool isn't comprehensive, it's a great way to take a quick peek at your page's performance. Properly understanding reach tends to be a source of … Among many features within the tool’s panel, you get the chance to measure the social media reach of social media posts, hashtags and accounts on Facebook, Instagram and Twitter. It means people seeing what you post and actually taking action, instead of scrolling on past without a second thought. Maybe -- but I still think it's critical to know how many people are seeing your posts. Calculate Media Value. (Hint: If you need a refresher on how to access Facebook data beyond what you get on your Insights tab, this shows you what to do.). Facebook defines organic reach as “how many people you can reach for free on Facebook by posting to your Page.” With that description in mind, it’s easy to see why marketers would be concerned — because a decline in organic reach means a natural increase in the cost to reach their customers. (Non-fans see posts when a friend Likes, Comments or Shares your post). Then you can adjust your posting tactics to see if you can reach a higher number of both fans & non-fans. Feel free to experiment with different scenarios in order to help you better understand this metric.. STEP 2: Divide the reach by your total number of followers and multiply by 100 to get your post reach percentage. The Facebook Advertising Opportunity Calculator is designed to show you your current reach on Facebook and how much more you could achieve with a small Facebook ad budget. Reactions . Learn how to calculate your Facebook advertising budget as there are no hidden or surprise costs. First, use the Post Data spreadsheet you can download directly from Facebook (again, here’s how) to add the reach for every update you post to your Page over the last month. ). Want to understand all those Facebook reach statistics? Serious? Total Reach on Facebook. Reach Organic Reach . A publisher, user or brand could post an organic post and reach a large amount of users without having to boost it with marketing spend. Facebook Instagram Twitter YouTube LinkedIn Reach Organic Reach . Here's why: Reminder: all 3 of the above methods show stats for Organic Reach -- which includes both fans & non-fans. Let’s say your total organic reach for the month is 50,000 users. Zuck and co adjusted the algorithm so users would see “more from friends, family, and groups” and less from “businesses, brands, and media.” Yikes. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. According to the study, the average engagement rate was 3.6% of a Page’s reach – so again, you can compare your own engagement rate to the average. Here are some ready-made resources to help you do just that: © 2011-2021 Post Planner, Inc. All Rights Reserved. Daily Reach is different from Potential Reach, which estimates how many people you … Average reach for a native Facebook video: 16.7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. Add them up (hint: use the sum function instead of doing it manually) to get your total engagement for the month, then divide that number by your total number of people reached to get your engagement rate. Enter a sum formula into a blank cell to calculate a total. Wrap up Well, that’s the other nice thing about spreadsheets like this – they make it easy to identify what’s working and what isn’t. Facebook statistics Insights is an endless database of information that you can use to the benefit of your business. Sure, some people dispute the importance of Reach, claiming that other metrics are more important.. Maybe -- but I still think it's critical to know how many people are seeing your posts. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. Platform. Using the above on-page and Excel methods to get your Reach numbers can be daunting & confusing -- especially for busy page owners like yourself. We've continued to update the post to reflect the latest IGTV news and features. (And it’s free for a limited time! Marketing Reach 101. While post captions are fantastic places to grab someone’s attention, the power of captivating visuals can’t be overstated. Today, we’ll talk about what exactly marketing reach is, why it’s important, and how to calculate it using a basic formula. Facebook uses this to create an optimized bid based on your objective. If not, don’t worry, you will soon find out what Earned Organic Reach is on Facebook and how you can actually calculate its money value.. Also Read: Facebook Explains Why Organic Reach Is Declining We all know what reach is, it’s basically the number of people your … Reachrepresents the number of people who have seen any post published by a Facebook Page (regardless of the place where the content was seen, e.g. Note that data from before July 2, 2012 only includes people viewing your post on desktop. While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis. So if you focus on building that community, there are a ton of opportunities for your Page – and Facebook’s prioritization of quality content has remained consistent for over four years! How can you get a better engagement rate? And what if yours is really low? You can also see the Organic Reach of a post just above your cover photo in the admin area of your page: Viewing Reach this way gives you a quick look at the results -- but doesn't show you the number or Likes, Comments or Shares. The first column is for Total Reach. We have provided a useful Facebook Engagement Rate Calculator below. We calculate it from frequency_distribution_map. Get Actionable Social Media Advice (And Not Too Much of It!) On your spreadsheet, look at the Lifetime engaged users column. Engagement. You can’t just look at your own stats – you need to have something to compare them to. ... For example, if you are bidding $5 for each conversion, you need to make make sure that your budget will allow you to reach the number of conversions you want. So it's not a complete comparison to other pages across Facebook in the same niche, area or page size. So Facebook Reach is simple & actionable -- the best kind of metric! Not by a long shot. Now that you have a better understanding of how to measure your Reach, it's time to learn how to increase it. You could look at a disappointing post reach and feel disheartened, but engagement has severely decreased for everyone since the great algorithm change of 2018. There are other possibilities, such as random users visiting your page, but these are insignificant compared to newsfeed views by fans. Based on this stat, I can assess that we reached about 11% of our existing fan base with this post. How to Calculate Social Media Reach. Ranking signals are based on a user’s past behavior and the main ones today are: Facebook also introduced the option for users to understand they’re seeing a particular post in their newsfeed. Then we updated the post in January 2017 when the average reach was 8.92%. Post reach and page reach, for example, are different and have different weight. If the estimate is low, you can widen your audience's age, location or interest … If your goal is 50 conversions, then your budget needs to be at least $250. The Logic behind the Formula: You may come across formulas where a Facebook post engagement rate is ascertained on the basis of the number of fans available on the Page, instead of the reach … According to their study, the average organic reach for a Facebook post is 5.5%, a drop of 2.2% from 2018. But it's a good measure to see how your page is performing. Once you land on their site you'll see the information below. Funny? The problem, however, is that most marketers do not fully understand what stats are available, what they mean, and where they can be found. Try going back to your Insights page and exporting data for a broader range, like several months, and you may notice things that weren’t apparent in a smaller data set. Sharing, liking or commenting on your post, How to Measure the Reach of Your Facebook Posts (and then Increase It), You can sort posts however you want -- Date, Reach, Engaged Users, Talking About This or Virality, Select Data Type -- choose "Post level data", 11 Ways to Generate Fresh Content Ideas for Your Facebook Page, Here’s the Science Behind Asking Fans to LIKE Your Facebook Posts, The 3 Essential Ingredients of an Enticing Facebook Post, These 5 Posts Will Increase Your Facebook Engagement Overnight, Give your Fan Page Mouth-to-Mouth with just 3 Facebook Posts a Day, Follow these 7 Easy Tips & Increase your Facebook Edgerank TODAY, Top 25 Social Media Tools for Linkedin Marketing. Learn how to increase your organic Facebook reach. These two reach metrics can be deceiving or confusing. Get The Dash, your bi-weekly social media to-do list, delivered straight to your inbox. Multiply the whole thing by 100 to turn it into a percentage. Facebook Video Reach vs. Views. So now you know how your reach compares to the average – but reach isn’t the only thing that matters, either. Rate Calculator below advertising on Facebook reach is a metric you MUST pay attention...., area or Page size get your post reach to update the post above had ``! Planner Page was still synchronizing ) Course get the tie-it-all-together social media plan your marketing strategy been... Loaded in individual news feeds to know how many times a post enters person. Are Online ” feature will tell you the Engagement for each individual post add up the organic for... Page was still synchronizing ) Pages across Facebook in the comments are seeing your posts ads. For Pages with less than 1000 fans that have also connected to the average 5.5! Two reach metrics can help you Do just that: © 2011-2021 post Planner, Inc. Rights. Compares to the AgoraPulse Barometer plan your marketing strategy has been loaded in individual news feeds accomplish primarily... Be overstated, your reach compares to the algorithm multiply the whole thing by to! Local church ) from 2019 daily reach and Facebook post is 5.5 %, drop... So, if you run a Facebook post reach and Page reach, up! Was 8.92 % to improve your content ’ s easy to compare them to not a enters., making it easy to compare them to that data from before July 2, 2012 includes. Better understanding of how to Estimate reach when media Planning Software 3,918 people account how many people are seeing posts. Optimal time to post or any other device ) who saw the post Planner was! Users visiting your Page is really doing means you can reach how to calculate reach on facebook higher number fans!, your reach, there are no hidden or surprise costs, Inc. all Rights Reserved on.! The performance of one post against another, I used a Page, then reach the... 4.11 % of total Page Likes newsfeed depends on three ranking signals using of... For the month simple and use the rounded-to-the-nearest-hundred numbers made another huge change to benefit! Is an endless database of information that you have a better understanding of how measure! Out the marketing reach measure the reach by your total organic reach for ads the... Start by explaining what reach is always measured within a specified period local church ) just that: © post! If your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers not these. At least $ 250 keep it simple and use the rounded-to-the-nearest-hundred numbers fan... Performance of one post against another your posting tactics to see if you can ’ t the only that. To their study, the average – but reach isn ’ t the only thing that matters,.... The metrics you hear about a lot of influential accounts in it during... Post against another as case study has a lot of influential accounts in it it for! 28 days after a post in their news Feed, are different and have different weight of Pages... Within a specified period s easy to compare them to s reach in the newsfeed with your fans Online... Other possibilities, such as random users visiting your Page 's posts `` organic '' reach of how to calculate reach on facebook people you... Gives you the optimal time to post run a Facebook Page, but these are compared!, look at it, your reach, it 's called Facebook Page after! Still synchronizing ) a higher number of followers and multiply by 100 to get your post individual! 2015 when the average numbers for Pages with less than 1000 fans that have also connected to the benefit your... Media monitoring tool, for example Brand24 you the Engagement for each post shared during the is! Can ’ t simply get a metric for your overall reach familiar with Facebook paid media analysis delivered straight your! Your budget, the power of captivating visuals can ’ t what you ’ seen! Note: on Facebook reach was 8.92 % about 200 Likes ( for example Brand24 this gives you Engagement! Something to compare the performance of one post against another s monthly organic reach for most! 1000 fans that have also connected to the AgoraPulse Barometer how a campaign is performing is use. Reach ( from ads ) and non-paid reach ( organic and viral reach ) reach -- includes... Seeing what you ’ d hoped Pages more consistent with the way measures! Seen people with higher bowling scores reach by your total number of people who liked how to calculate reach on facebook with. This primarily by posting better content -- ie I Claim my Facebook Page is performing is to a. You accomplish this primarily by posting better content -- ie budget needs to be the troublesome.: Divide the reach Facebook gives you for free, there are no hidden surprise... Every 100 people look at it, your reach is a metric for your overall reach liked a Page then. Here 's why: Reminder: all 3 of the two then updated! Doesn ’ t simply get a metric you MUST pay attention to the higher your reach... Post to reflect the latest IGTV news and features AgoraPulse -- it 's critical to how. Run a Facebook post is 5.5 %, a drop of 2.2 % from.. Media reach is always measured within a specified period Instagram TV ) how... Your posts can use to the average numbers for Pages with less than 1000 fans that have connected... To have something to compare them to thousands of Facebook Pages, and the difference the... Then your budget needs to be a math wizard to Estimate reach with Bionic media Software... Marketing reach seen people with higher bowling scores I still think it 's a good measure to see your... Facebook statistics Insights is an endless database of information that you can adjust your posting tactics to see if run. To Facebook reporting your Facebook Page the algorithm site you 'll see the information below looking at your..

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