However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. Which of the following is a false statement about the promotional mix: answer choices . This activity contains 28 questions. These tools are unique in their way and directed differently to these three groups. 3. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. A delayed: Term. Q 4 Q 4. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. View answer. In other words, the AIDA model is an applied stimulus-response model. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Sales Promotion 4. An example would be offering 20% off on certain products to the customers. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Publicity 5. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Attitudes toward a brand result from a combination of _____ attitude-formation processes. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of Advertising is the best promotional mix element. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Answer: TRUE: 66) Trade promotion is directed at end consumers. Consumer promotions are incentives aimed toward a company’s customers. Answer: FALSE: 66) Trade promotion is directed at end consumers. Therefore, our focus in the following will be on price and supportive nonprice promotions. Flash Sale. 65) "Sales promotion" involves boosting sales in short term. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Sales promotion is often used to motivate prospective consumers to try new products and services. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Packaging 8. In business-to-business markets, sales promotions are also used as a means of moving customers to action. Maria: Definition. Point of Purchase Display 7. sales promotion activities all over the world. Sales promotions ideas & examples 1. Term. Sales presentations . It can eliminate idle cycles in some specific goods. The use of ____ would be suggested for manuf. Advertising 3. Sponsorship . Nakita: Definition. It was totally sporadic and unplanned. Advantages of Sales Promotion. Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. There are many types of consumer promotions to boost sales and keep the customer coming back. 2. ANSWER: (3) Rebate/cash refund offer. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Promotions are used to gain potential customers or keep current customers satisfied. Dealers are also induced to introduce new products and services in the market. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. JULIE: Definition. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. 180 seconds . 1. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Sales promotion examples are all around us. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. Television commercials . When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Personal selling and advertising are the two best known forms of promotion. Q. A) sales promotion. SURVEY . Advantages of Sales Promotion. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. 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